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ZIP Code96738

Waikoloa, HI

Hawaii County · Hawaii · United States
Home to 7,407 people across 79.848 square miles.

HawaiiOwner-majority32 ZIPs in county

At a glance

96738 by the numbers

Every figure below comes from the 2019–2023 American Community Survey 5-Year Estimates, the Census Gazetteer, or is computed from those. Margins of error are shown where they matter.

Population
7,407
±1,132 · 67th pctile nationally
Median household income
$90,545
US median $70,109 · top 25%
Median home value
$686,700
US median $207,500 · top 10%
Median age
43.3
US median 42 years
Population density
93/mi²
53th pctile most dense
Land area
79.848 mi²
plus 0.442 mi² water

Location

Where 96738 is

19.871941, -155.802163 · Census ZCTA internal pointOpen larger map →
Coordinates19.871941, -155.802163
Time zonePacific/Honolulu
CountyHawaii County
StateHawaii (HI)
Land area79.848 mi²
Coordinate sourceCensus ZCTA internal point

Local time

Pacific/Honolulu

—:—:—

Current weather

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Distance to major cities

Straight-line, computed from coordinates

San Francisco, CA2349.9 mi
Los Angeles, CA2494.0 mi
San Diego, CA2535.9 mi
Seattle, WA2676.8 mi

People

Who lives in 96738

7,407 residents in 2,695 households, averaging 2.75 people per household. The largest age group is 65+ at 22.6% of residents, and 73.7% of households are families.

Age distribution

Share of residents by age band

Under 1821.3%
18-244.2%
25-3412.5%
35-4414.6%
45-549.8%
55-6414.9%
65+22.6%

Households

Composition and size

Total households2,695
Average household size2.75
Family households73.7%
Living alone17.6%
Median age43.3 years
Households with internet94.4%

Race & ethnicity

Census race categories. Hispanic or Latino origin is asked separately and overlaps these groups.

White48.2%
Black1.9%
Asian13.6%
Native American3.0%
Pacific Islander9.8%
Other2.5%
Two or more21.1%
Hispanic / Latino11.6%

Income & work

What people earn in 96738

The median household here earns $90,545 a year, above the US median of $70,109, which puts 96738 ahead of 76% of American ZIP codes. 7.8% of residents live below the poverty line.

Compared to the US

This ZIP against the national median

Median household income$90,545
LowestHighest
Higher than 76% of all US ZIP codes.
Median household income$90,545 ±$15,514
Per capita income$39,547
Poverty rate7.8%
Unemployment rate10.1%
Labor force participation61.0%

Household income distribution

Share of households in each bracket

<$25k7.4%
$25-50k15.9%
$50-75k17.0%
$75-100k15.6%
$100-150k22.1%
$150-200k14.6%
$200k+7.3%

Educational attainment among residents 25 and older: 35.7% hold a bachelor's degree or higher, 95.5% finished high school.

Housing

Homes and rent in 96738

A typical home is valued at $686,700, and median rent runs $2,251 a month. This is an owner-majority area — 78.4% of occupied homes are owned, and the typical building went up in 1995.

Costs

Typical values

Median home value$686,700
Median gross rent$2,251/mo
Median year built1995
Housing units4,751
Vacancy rate43.3%

Own vs. rent

Of 2,695 occupied units

Owner-occupied78.4%
Renter-occupied21.6%
Owner households2,114
Renter households581

Building types

Units by structure size

Single family48.1%
2-4 units4.3%
5-19 units46.6%
20+ units1.0%

Getting to work

How 96738 commutes

70.9% of workers drove alone, and the average one-way trip takes 31.1 minutes.

Mode of transport

Workers 16 and older

Drove alone70.9%
Carpooled20.9%
Walked0.5%
Bike0.1%
Worked from home6.8%

Travel time

Mean commute 31.1 minutes

<10 min4.2%
10-1920.2%
20-2923.9%
30-4435.7%
45-5914.0%
60+2.1%

Overview

Understanding ZIP code 96738

ZIP code 96738 is assigned to Waikoloa, HI, and falls within Hawaii County. Like every US postal code, it began as a mail-routing device rather than a geographic boundary — the US Postal Service groups delivery routes under a single code so carriers and sorting equipment can process mail efficiently. Today it also serves as a practical shorthand for the area itself: roughly 7,407 people live inside it.

At 93 residents per square mile spread over 79.848 square miles, 96738 reads as a rural area. It is a smaller postal code by population, and density shapes almost everything else on this page — how people get to work, whether they own or rent, and what housing costs.

Household earnings run above the national median. At $90,545, 96738 sits comfortably in the upper half, ahead of 76% of them. The US median for comparison is $70,109. Bear in mind that median income describes the midpoint household, not the average — it is not pulled upward by a handful of very high earners the way a mean would be.

Living here

What life in Waikoloa looks like

Housing in 96738 costs far above the national median. A typical home is valued at $686,700 against a US median of $207,500, and median gross rent runs $2,251 a month. Ownership dominates: 78.4% of occupied homes are owner-occupied, which usually signals an established residential area with relatively low turnover.

The building stock is dominated by detached single-family houses, which account for 48.1% of housing units here. The median construction year is 1995, making the housing here from the later twentieth century. The vacancy rate of 43.3% is high, which in many places reflects seasonal or second-home use rather than abandonment.

The population skews broadly in line with the national age profile, with a median age of 43.3 against 42 nationally. The average household holds 2.75 people, and 73.7% are family households.

Getting to work takes 31.1 minutes on average one way. The dominant mode is drove alone at 70.9% of workers.

Where to stay

Where to stay in Waikoloa, HI

96738 covers a rural area, and accommodation within the postal code itself is likely to be sparse — perhaps a country inn, a lodge or a vacation rental rather than a conventional hotel. Widening the search radius is usually the practical approach, and it also opens up more availability at short notice.

Local housing costs are a rough guide to nightly rates: median rent in 96738 runs $2,251 a month, which is high, and hotel pricing in expensive residential areas usually follows the same curve. For reference, San Francisco, CA is about 2349.9 miles away in a straight line, which is worth factoring in if you are comparing a stay here against one closer to the city centre.

Availability and pricing change constantly, so the live search below will give you a more accurate picture than any figure we could publish here. It opens results for this area on Booking.com.

Book a Hotel →

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Practical uses

What ZIP code 96738 is used for

Beyond addressing mail, 96738 does a lot of quiet administrative work. Retailers use it to calculate shipping and sales tax at checkout. Insurers use it to set premiums, since risk profiles vary geographically. Employers and marketers use it to define service areas. Government agencies use it to route benefits and organise reporting. If you have ever been asked for a postal code by a form that clearly does not intend to send you anything, this is why.

For anyone weighing a move, 96738 offers a compact profile of Waikoloa: 7,407 residents, a median household income of $90,545, 35.7% of adults holding a bachelor's degree or higher, and an unemployment rate of 10.1%. A handful of figures like these answer more relocation questions than most neighbourhood guides do.

One caution worth repeating: a postal code is not a neighbourhood. 96738 may cover parts of several distinct areas, and a single neighbourhood in Waikoloa may be split across more than one code. Boundaries also shift as USPS adjusts delivery routes. Treat the figures here as describing a delivery area, which is what they actually measure.

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Questions

Common questions about 96738

What city is ZIP code 96738 in?
96738 serves Waikoloa, Hawaii, in Hawaii County, United States.
What is the population of 96738?
About 7,407 people live in ZIP code 96738, according to the US Census Bureau's 2019–2023 American Community Survey 5-Year Estimates. The margin of error on that figure is ±1,132. That works out to roughly 93 people per square mile.
What is the average income in 96738?
The median household income in 96738 is $90,545 per year, compared with a US median of $70,109. Per capita income is $39,547. Median income is more representative than an average because it isn't skewed by a small number of very high earners.
How expensive is housing in 96738?
The median home value is $686,700 and median gross rent is $2,251 a month. 78.4% of occupied homes are owner-occupied.
Is 96738 a good place to live?
That depends on what you're looking for, but here are the facts: 35.7% of adults hold a bachelor's degree or higher, the unemployment rate is 10.1%, and the median age is 43.3. The average commute is 31.1 minutes. We publish the numbers and let you weigh them.
What time zone is 96738 in?
96738 observes Hawaii Time (Pacific/Honolulu). This zone does not observe daylight saving time.
How big is ZIP code 96738?
ZIP code 96738 covers 79.848 square miles of land plus 0.442 square miles of water, per the US Census Bureau's 2023 Gazetteer files.
Is 96738 urban, suburban or rural?
By population density, 96738 reads as a rural area. It holds 93 people per square mile across 79.848 square miles of land. For reference, densities above 10,000 per square mile generally indicate an urban core, 1,000–3,000 is typically suburban, and under 200 is rural. These are rules of thumb rather than official designations — the Census Bureau classifies urban and rural areas by census block, not by ZIP code.
How much is rent in 96738?
Median gross rent in 96738 is $2,251 a month, according to the American Community Survey. Gross rent includes contract rent plus the estimated cost of utilities and fuels, so it is closer to what a tenant actually pays than a headline rent figure. Of 2,695 occupied homes here, 581 are rented.
What is the commute like from 96738?
The average one-way commute from 96738 takes about 31.1 minutes. The most common way to travel is drove alone, used by 70.9% of workers aged 16 and over. Commute figures cover people who were employed and working outside the home during the survey period.
How many people work in 96738?
About 3,350 residents of 96738 are employed. Labor force participation stands at 61.0% and the unemployment rate is 10.1%. Note this counts residents by where they live, not by where they work — a ZIP with many offices can have far more jobs than employed residents.
Where should I stay when visiting 96738?
Accommodation in and around Waikoloa, HI ranges with the character of the area. See the 'Where to stay' section on this page for local context, and use the live search there for current availability and pricing.
Does 96738 cover more than one city or county?
This page lists Waikoloa as the primary place and Hawaii County as the county. ZIP codes follow mail delivery routes rather than municipal or county lines, so a single code can straddle boundaries, and USPS also recognises alternate acceptable city names for many codes. If you need the definitive answer for a specific street address, the USPS ZIP Code Lookup is the authority.
Can ZIP code 96738 change?
Yes. USPS adjusts ZIP codes as delivery volumes shift — codes are occasionally split, merged, retired or newly created, and boundaries move more often than most people assume. The Census Bureau's ZCTA definitions, which underpin the demographic figures on this page, are redrawn only once a decade, so the two can drift apart between censuses.

Methodology

Where this data comes from

  • Postal geography — GeoNames open postal code database (CC BY 4.0), cross-checked against the US Census Gazetteer.
  • Demographics, income, housing, commute — US Census Bureau, American Community Survey 2019–2023 5-Year Estimates, ZIP Code Tabulation Area 96738. Tables B01001, B01002, B01003, B02001, B03003, B08301, B08303, B11001, B15003, B17001, B19001, B19013, B19301, B23025, B25002, B25003, B25024, B25035, B25064, B25077, B28002.
  • Land and water area — US Census Bureau 2023 Gazetteer Files.
  • Weather — NOAA National Weather Service, fetched live in your browser.
  • Map — OpenStreetMap contributors (ODbL).
On accuracy. ACS figures are survey estimates, not counts. The margin of error shown alongside the population figure means the true value has a 90% chance of falling in that range. For small ZIP codes the error can be large relative to the estimate — treat the direction as more reliable than the exact number. This page reports data for ZCTA 96738, the Census approximation of the USPS delivery area.