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ZIP Code54474

Rothschild, WI

Marathon County · Wisconsin · United States
Home to 4,560 people across 5.016 square miles.

Central19 ZIPs in county

At a glance

54474 by the numbers

Every figure below comes from the 2019–2023 American Community Survey 5-Year Estimates, the Census Gazetteer, or is computed from those. Margins of error are shown where they matter.

Population
4,560
±294 · 59th pctile nationally
Median household income
$78,125
US median $70,109 · 63th pctile
Median home value
$184,200
US median $207,500 · 43th pctile
Median age
37.6
US median 42 years
Population density
909/mi²
top 25% most dense
Land area
5.016 mi²
plus 0.279 mi² water

Location

Where 54474 is

44.873714, -89.61975 · Census ZCTA internal pointOpen larger map →
Coordinates44.873714, -89.61975
Time zoneAmerica/Chicago
CountyMarathon County
StateWisconsin (WI)
Land area5.016 mi²
Coordinate sourceCensus ZCTA internal point

Local time

America/Chicago

—:—:—

Current weather

Live from the National Weather Service

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Distance to major cities

Straight-line, computed from coordinates

Chicago, IL229.8 mi
Philadelphia, PA810.4 mi
Atlanta, GA817.5 mi
New York, NY840.6 mi

People

Who lives in 54474

4,560 residents in 1,865 households, averaging 2.45 people per household. The largest age group is under 18 at 27.2% of residents.

Age distribution

Share of residents by age band

Under 1827.2%
18-247.7%
25-3412.6%
35-4411.4%
45-5413.9%
55-6410.5%
65+16.7%

Households

Composition and size

Total households1,865
Average household size2.45
Family households62.0%
Living alone27.8%
Median age37.6 years
Households with internet90.8%

Race & ethnicity

Census race categories. Hispanic or Latino origin is asked separately and overlaps these groups.

White91.8%
Black2.5%
Asian2.9%
Other0.1%
Two or more2.7%
Hispanic / Latino0.8%

Income & work

What people earn in 54474

The median household here earns $78,125 a year, above the US median of $70,109, which puts 54474 ahead of 63% of American ZIP codes. 8.9% of residents live below the poverty line.

Compared to the US

This ZIP against the national median

Median household income$78,125
LowestHighest
Higher than 63% of all US ZIP codes.
Median household income$78,125 ±$15,371
Per capita income$37,013
Poverty rate8.9%
Unemployment rate1.0%
Labor force participation70.5%

Household income distribution

Share of households in each bracket

<$25k12.0%
$25-50k17.7%
$50-75k19.2%
$75-100k12.8%
$100-150k25.3%
$150-200k7.0%
$200k+6.0%

Educational attainment among residents 25 and older: 27.5% hold a bachelor's degree or higher, 96.3% finished high school.

Housing

Homes and rent in 54474

A typical home is valued at $184,200, and median rent runs $934 a month. This is an owner-majority area — 67.8% of occupied homes are owned, and the typical building went up in 1968.

Costs

Typical values

Median home value$184,200
Median gross rent$934/mo
Median year built1968
Housing units1,889
Vacancy rate1.3%

Own vs. rent

Of 1,865 occupied units

Owner-occupied67.8%
Renter-occupied32.2%
Owner households1,264
Renter households601

Building types

Units by structure size

Single family79.6%
2-4 units5.5%
5-19 units14.9%

Getting to work

How 54474 commutes

75.3% of workers drove alone, and the average one-way trip takes 17.5 minutes.

Mode of transport

Workers 16 and older

Drove alone75.3%
Carpooled8.5%
Walked1.2%
Worked from home14.4%

Travel time

Mean commute 17.5 minutes

<10 min22.7%
10-1955.3%
20-2912.7%
30-444.2%
45-591.0%
60+4.1%

Overview

Understanding ZIP code 54474

ZIP code 54474 is assigned to Rothschild, WI, and falls within Marathon County. Like every US postal code, it began as a mail-routing device rather than a geographic boundary — the US Postal Service groups delivery routes under a single code so carriers and sorting equipment can process mail efficiently. Today it also serves as a practical shorthand for the area itself: roughly 4,560 people live inside it.

At 909 residents per square mile spread over 5.016 square miles, 54474 reads as a small-town area. It is a smaller postal code by population, and density shapes almost everything else on this page — how people get to work, whether they own or rent, and what housing costs.

Household earnings track close to the national picture. The median of $78,125 puts 54474 near the middle of the pack, ahead of 63% of them. The US median for comparison is $70,109. Bear in mind that median income describes the midpoint household, not the average — it is not pulled upward by a handful of very high earners the way a mean would be.

Living here

What life in Rothschild looks like

Housing in 54474 costs close to the national median. A typical home is valued at $184,200 against a US median of $207,500, and median gross rent runs $934 a month. The split between owning and renting is fairly even at 67.8% owner-occupied, which tends to indicate a mix of housing types rather than one dominant form.

The building stock is dominated by detached single-family houses, which account for 79.6% of housing units here. The median construction year is 1968, making the housing here mid-century. At 1.3%, vacancy is low — housing here is tightly held.

The population skews broadly in line with the national age profile, with a median age of 37.6 against 42 nationally. The average household holds 2.45 people, and 62.0% are family households.

Getting to work takes 17.5 minutes on average one way. The dominant mode is drove alone at 75.3% of workers, while 14.4% work from home. Commute patterns are one of the better proxies for how a place actually functions day to day.

Where to stay

Where to stay in Rothschild, WI

Rothschild is a smaller community, so options inside 54474 may be limited to a handful of independent inns, motels or bed-and-breakfast properties. Travellers often widen the search to the surrounding area, where the choice is greater and prices are usually competitive.

Median rent in 54474 is $934 a month, which sits in the middle of the national range; accommodation pricing locally tends to be similarly mid-market. For reference, Chicago, IL is about 229.8 miles away in a straight line, which is worth factoring in if you are comparing a stay here against one closer to the city centre.

Availability and pricing change constantly, so the live search below will give you a more accurate picture than any figure we could publish here. It opens results for this area on Booking.com.

Book a Hotel →

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Practical uses

What ZIP code 54474 is used for

Beyond addressing mail, 54474 does a lot of quiet administrative work. Retailers use it to calculate shipping and sales tax at checkout. Insurers use it to set premiums, since risk profiles vary geographically. Employers and marketers use it to define service areas. Government agencies use it to route benefits and organise reporting. If you have ever been asked for a postal code by a form that clearly does not intend to send you anything, this is why.

For anyone weighing a move, 54474 offers a compact profile of Rothschild: 4,560 residents, a median household income of $78,125, 27.5% of adults holding a bachelor's degree or higher, and an unemployment rate of 1.0%. A handful of figures like these answer more relocation questions than most neighbourhood guides do.

One caution worth repeating: a postal code is not a neighbourhood. 54474 may cover parts of several distinct areas, and a single neighbourhood in Rothschild may be split across more than one code. Boundaries also shift as USPS adjusts delivery routes. Treat the figures here as describing a delivery area, which is what they actually measure.

Nearby

ZIP codes near 54474

The eight closest postal codes by centroid distance, each with its own full profile. You can also browse every Wisconsin ZIP code or use the ZIP Express Lookup to search by city, county or time zone.

More in Marathon County

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Questions

Common questions about 54474

What city is ZIP code 54474 in?
54474 serves Rothschild, Wisconsin, in Marathon County, United States.
What is the population of 54474?
About 4,560 people live in ZIP code 54474, according to the US Census Bureau's 2019–2023 American Community Survey 5-Year Estimates. The margin of error on that figure is ±294. That works out to roughly 909 people per square mile.
What is the average income in 54474?
The median household income in 54474 is $78,125 per year, compared with a US median of $70,109. Per capita income is $37,013. Median income is more representative than an average because it isn't skewed by a small number of very high earners.
How expensive is housing in 54474?
The median home value is $184,200 and median gross rent is $934 a month. 67.8% of occupied homes are owner-occupied.
Is 54474 a good place to live?
That depends on what you're looking for, but here are the facts: 27.5% of adults hold a bachelor's degree or higher, the unemployment rate is 1.0%, and the median age is 37.6. The average commute is 17.5 minutes. We publish the numbers and let you weigh them.
What time zone is 54474 in?
54474 observes Central Time (America/Chicago). This zone observes daylight saving time.
How big is ZIP code 54474?
ZIP code 54474 covers 5.016 square miles of land plus 0.279 square miles of water, per the US Census Bureau's 2023 Gazetteer files.
Is 54474 urban, suburban or rural?
By population density, 54474 reads as a small-town area. It holds 909 people per square mile across 5.016 square miles of land. For reference, densities above 10,000 per square mile generally indicate an urban core, 1,000–3,000 is typically suburban, and under 200 is rural. These are rules of thumb rather than official designations — the Census Bureau classifies urban and rural areas by census block, not by ZIP code.
How much is rent in 54474?
Median gross rent in 54474 is $934 a month, according to the American Community Survey. Gross rent includes contract rent plus the estimated cost of utilities and fuels, so it is closer to what a tenant actually pays than a headline rent figure. Of 1,865 occupied homes here, 601 are rented.
What is the commute like from 54474?
The average one-way commute from 54474 takes about 17.5 minutes. The most common way to travel is drove alone, used by 75.3% of workers aged 16 and over. Commute figures cover people who were employed and working outside the home during the survey period.
How many people work in 54474?
About 2,370 residents of 54474 are employed. Labor force participation stands at 70.5% and the unemployment rate is 1.0%. Note this counts residents by where they live, not by where they work — a ZIP with many offices can have far more jobs than employed residents.
Where should I stay when visiting 54474?
Accommodation in and around Rothschild, WI ranges with the character of the area. See the 'Where to stay' section on this page for local context, and use the live search there for current availability and pricing.
Does 54474 cover more than one city or county?
This page lists Rothschild as the primary place and Marathon County as the county. ZIP codes follow mail delivery routes rather than municipal or county lines, so a single code can straddle boundaries, and USPS also recognises alternate acceptable city names for many codes. If you need the definitive answer for a specific street address, the USPS ZIP Code Lookup is the authority.
Can ZIP code 54474 change?
Yes. USPS adjusts ZIP codes as delivery volumes shift — codes are occasionally split, merged, retired or newly created, and boundaries move more often than most people assume. The Census Bureau's ZCTA definitions, which underpin the demographic figures on this page, are redrawn only once a decade, so the two can drift apart between censuses.

Methodology

Where this data comes from

  • Postal geography — GeoNames open postal code database (CC BY 4.0), cross-checked against the US Census Gazetteer.
  • Demographics, income, housing, commute — US Census Bureau, American Community Survey 2019–2023 5-Year Estimates, ZIP Code Tabulation Area 54474. Tables B01001, B01002, B01003, B02001, B03003, B08301, B08303, B11001, B15003, B17001, B19001, B19013, B19301, B23025, B25002, B25003, B25024, B25035, B25064, B25077, B28002.
  • Land and water area — US Census Bureau 2023 Gazetteer Files.
  • Weather — NOAA National Weather Service, fetched live in your browser.
  • Map — OpenStreetMap contributors (ODbL).
On accuracy. ACS figures are survey estimates, not counts. The margin of error shown alongside the population figure means the true value has a 90% chance of falling in that range. For small ZIP codes the error can be large relative to the estimate — treat the direction as more reliable than the exact number. This page reports data for ZCTA 54474, the Census approximation of the USPS delivery area.