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ZIP Code96761

Lahaina, HI

Maui County · Hawaii · United States
Home to 21,766 people across 95.292 square miles.

Hawaii19 ZIPs in county

At a glance

96761 by the numbers

Every figure below comes from the 2019–2023 American Community Survey 5-Year Estimates, the Census Gazetteer, or is computed from those. Margins of error are shown where they matter.

Population
22k
±1,425 · top 25% nationally
Median household income
$94,229
US median $70,109 · top 25%
Median home value
$905,800
US median $207,500 · top 5%
Median age
42.5
US median 42 years
Population density
228/mi²
64th pctile most dense
Land area
95.292 mi²
plus 14.02 mi² water

Location

Where 96761 is

20.919732, -156.616806 · Census ZCTA internal pointOpen larger map →
Coordinates20.919732, -156.616806
Time zonePacific/Honolulu
CountyMaui County
StateHawaii (HI)
Land area95.292 mi²
Coordinate sourceCensus ZCTA internal point

Local time

Pacific/Honolulu

—:—:—

Current weather

Live from the National Weather Service

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Distance to major cities

Straight-line, computed from coordinates

San Francisco, CA2346.7 mi
Los Angeles, CA2503.1 mi
San Diego, CA2548.9 mi
Seattle, WA2650.9 mi

People

Who lives in 96761

21,766 residents in 7,061 households, averaging 3.08 people per household. The largest age group is under 18 at 20.3% of residents.

Age distribution

Share of residents by age band

Under 1820.3%
18-245.2%
25-3414.0%
35-4413.5%
45-5413.6%
55-6414.9%
65+18.5%

Households

Composition and size

Total households7,061
Average household size3.08
Family households69.2%
Living alone20.2%
Median age42.5 years
Households with internet90.3%

Race & ethnicity

Census race categories. Hispanic or Latino origin is asked separately and overlaps these groups.

White37.2%
Black0.6%
Asian28.7%
Native American0.4%
Pacific Islander5.9%
Other2.2%
Two or more25.2%
Hispanic / Latino13.0%

Income & work

What people earn in 96761

The median household here earns $94,229 a year, above the US median of $70,109, which puts 96761 ahead of 79% of American ZIP codes. 9.6% of residents live below the poverty line.

Compared to the US

This ZIP against the national median

Median household income$94,229
LowestHighest
Higher than 79% of all US ZIP codes.
Median household income$94,229 ±$10,832
Per capita income$52,164
Poverty rate9.6%
Unemployment rate6.6%
Labor force participation71.4%

Household income distribution

Share of households in each bracket

<$25k9.3%
$25-50k10.5%
$50-75k16.7%
$75-100k15.3%
$100-150k14.9%
$150-200k14.3%
$200k+19.1%

Educational attainment among residents 25 and older: 27.8% hold a bachelor's degree or higher, 93.2% finished high school.

Housing

Homes and rent in 96761

A typical home is valued at $905,800, and median rent runs $2,099 a month. This is an owner-majority area — 60.1% of occupied homes are owned, and the typical building went up in 1980.

Costs

Typical values

Median home value$905,800
Median gross rent$2,099/mo
Median year built1980
Housing units11,851
Vacancy rate40.4%

Own vs. rent

Of 7,061 occupied units

Owner-occupied60.1%
Renter-occupied39.9%
Owner households4,241
Renter households2,820

Building types

Units by structure size

Single family43.4%
2-4 units11.5%
5-19 units28.9%
20+ units16.1%
Mobile / other0.1%

Getting to work

How 96761 commutes

68.1% of workers drove alone, and the average one-way trip takes 21.5 minutes.

Mode of transport

Workers 16 and older

Drove alone68.1%
Carpooled12.4%
Public transit2.6%
Walked3.2%
Bike2.7%
Worked from home9.1%

Travel time

Mean commute 21.5 minutes

<10 min20.8%
10-1944.8%
20-2915.2%
30-448.8%
45-593.7%
60+6.7%

Overview

Understanding ZIP code 96761

ZIP code 96761 is assigned to Lahaina, HI, and falls within Maui County. Like every US postal code, it began as a mail-routing device rather than a geographic boundary — the US Postal Service groups delivery routes under a single code so carriers and sorting equipment can process mail efficiently. Today it also serves as a practical shorthand for the area itself: roughly 21,766 people live inside it.

At 228 residents per square mile spread over 95.292 square miles, 96761 reads as a small-town area. It is a mid-sized postal code by population, and density shapes almost everything else on this page — how people get to work, whether they own or rent, and what housing costs.

Household earnings run above the national median. At $94,229, 96761 sits comfortably in the upper half, ahead of 79% of them. The US median for comparison is $70,109. Bear in mind that median income describes the midpoint household, not the average — it is not pulled upward by a handful of very high earners the way a mean would be.

Living here

What life in Lahaina looks like

Housing in 96761 costs far above the national median. A typical home is valued at $905,800 against a US median of $207,500, and median gross rent runs $2,099 a month. The split between owning and renting is fairly even at 60.1% owner-occupied, which tends to indicate a mix of housing types rather than one dominant form.

The building stock is dominated by detached single-family houses, which account for 43.4% of housing units here. The median construction year is 1980, making the housing here from the later twentieth century. The vacancy rate of 40.4% is high, which in many places reflects seasonal or second-home use rather than abandonment.

The population skews broadly in line with the national age profile, with a median age of 42.5 against 42 nationally. Households are relatively large at 3.08 people on average, with 69.2% classified as family households.

Getting to work takes 21.5 minutes on average one way. The dominant mode is drove alone at 68.1% of workers.

Where to stay

Where to stay in Lahaina, HI

Lahaina is a smaller community, so options inside 96761 may be limited to a handful of independent inns, motels or bed-and-breakfast properties. Travellers often widen the search to the surrounding area, where the choice is greater and prices are usually competitive.

Median rent in 96761 is $2,099 a month, which sits in the middle of the national range; accommodation pricing locally tends to be similarly mid-market. For reference, San Francisco, CA is about 2346.7 miles away in a straight line, which is worth factoring in if you are comparing a stay here against one closer to the city centre.

Availability and pricing change constantly, so the live search below will give you a more accurate picture than any figure we could publish here. It opens results for this area on Booking.com.

Book a Hotel →

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Practical uses

What ZIP code 96761 is used for

Beyond addressing mail, 96761 does a lot of quiet administrative work. Retailers use it to calculate shipping and sales tax at checkout. Insurers use it to set premiums, since risk profiles vary geographically. Employers and marketers use it to define service areas. Government agencies use it to route benefits and organise reporting. If you have ever been asked for a postal code by a form that clearly does not intend to send you anything, this is why.

For anyone weighing a move, 96761 offers a compact profile of Lahaina: 21,766 residents, a median household income of $94,229, 27.8% of adults holding a bachelor's degree or higher, and an unemployment rate of 6.6%. A handful of figures like these answer more relocation questions than most neighbourhood guides do.

One caution worth repeating: a postal code is not a neighbourhood. 96761 may cover parts of several distinct areas, and a single neighbourhood in Lahaina may be split across more than one code. Boundaries also shift as USPS adjusts delivery routes. Treat the figures here as describing a delivery area, which is what they actually measure.

Nearby

ZIP codes near 96761

The eight closest postal codes by centroid distance, each with its own full profile. You can also browse every Hawaii ZIP code or use the ZIP Express Lookup to search by city, county or time zone.

Other ZIP codes in Lahaina

Lahaina is served by 2 postal codes.

More in Maui County

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Questions

Common questions about 96761

What city is ZIP code 96761 in?
96761 serves Lahaina, Hawaii, in Maui County, United States.
What is the population of 96761?
About 21,766 people live in ZIP code 96761, according to the US Census Bureau's 2019–2023 American Community Survey 5-Year Estimates. The margin of error on that figure is ±1,425. That works out to roughly 228 people per square mile.
What is the average income in 96761?
The median household income in 96761 is $94,229 per year, compared with a US median of $70,109. Per capita income is $52,164. Median income is more representative than an average because it isn't skewed by a small number of very high earners.
How expensive is housing in 96761?
The median home value is $905,800 and median gross rent is $2,099 a month. 60.1% of occupied homes are owner-occupied.
Is 96761 a good place to live?
That depends on what you're looking for, but here are the facts: 27.8% of adults hold a bachelor's degree or higher, the unemployment rate is 6.6%, and the median age is 42.5. The average commute is 21.5 minutes. We publish the numbers and let you weigh them.
What time zone is 96761 in?
96761 observes Hawaii Time (Pacific/Honolulu). This zone does not observe daylight saving time.
How big is ZIP code 96761?
ZIP code 96761 covers 95.292 square miles of land plus 14.02 square miles of water, per the US Census Bureau's 2023 Gazetteer files.
Is 96761 urban, suburban or rural?
By population density, 96761 reads as a small-town area. It holds 228 people per square mile across 95.292 square miles of land. For reference, densities above 10,000 per square mile generally indicate an urban core, 1,000–3,000 is typically suburban, and under 200 is rural. These are rules of thumb rather than official designations — the Census Bureau classifies urban and rural areas by census block, not by ZIP code.
How much is rent in 96761?
Median gross rent in 96761 is $2,099 a month, according to the American Community Survey. Gross rent includes contract rent plus the estimated cost of utilities and fuels, so it is closer to what a tenant actually pays than a headline rent figure. Of 7,061 occupied homes here, 2,820 are rented.
What is the commute like from 96761?
The average one-way commute from 96761 takes about 21.5 minutes. The most common way to travel is drove alone, used by 68.1% of workers aged 16 and over. Commute figures cover people who were employed and working outside the home during the survey period.
How many people work in 96761?
About 11,819 residents of 96761 are employed. Labor force participation stands at 71.4% and the unemployment rate is 6.6%. Note this counts residents by where they live, not by where they work — a ZIP with many offices can have far more jobs than employed residents.
Where should I stay when visiting 96761?
Accommodation in and around Lahaina, HI ranges with the character of the area. See the 'Where to stay' section on this page for local context, and use the live search there for current availability and pricing.
Does 96761 cover more than one city or county?
This page lists Lahaina as the primary place and Maui County as the county. ZIP codes follow mail delivery routes rather than municipal or county lines, so a single code can straddle boundaries, and USPS also recognises alternate acceptable city names for many codes. If you need the definitive answer for a specific street address, the USPS ZIP Code Lookup is the authority.
Can ZIP code 96761 change?
Yes. USPS adjusts ZIP codes as delivery volumes shift — codes are occasionally split, merged, retired or newly created, and boundaries move more often than most people assume. The Census Bureau's ZCTA definitions, which underpin the demographic figures on this page, are redrawn only once a decade, so the two can drift apart between censuses.

Methodology

Where this data comes from

  • Postal geography — GeoNames open postal code database (CC BY 4.0), cross-checked against the US Census Gazetteer.
  • Demographics, income, housing, commute — US Census Bureau, American Community Survey 2019–2023 5-Year Estimates, ZIP Code Tabulation Area 96761. Tables B01001, B01002, B01003, B02001, B03003, B08301, B08303, B11001, B15003, B17001, B19001, B19013, B19301, B23025, B25002, B25003, B25024, B25035, B25064, B25077, B28002.
  • Land and water area — US Census Bureau 2023 Gazetteer Files.
  • Weather — NOAA National Weather Service, fetched live in your browser.
  • Map — OpenStreetMap contributors (ODbL).
On accuracy. ACS figures are survey estimates, not counts. The margin of error shown alongside the population figure means the true value has a 90% chance of falling in that range. For small ZIP codes the error can be large relative to the estimate — treat the direction as more reliable than the exact number. This page reports data for ZCTA 96761, the Census approximation of the USPS delivery area.