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ZIP Code97304

Salem, OR

Polk County · Oregon · United States
Home to 34,846 people across 56.817 square miles.

Pacific7 ZIPs in county

At a glance

97304 by the numbers

Every figure below comes from the 2019–2023 American Community Survey 5-Year Estimates, the Census Gazetteer, or is computed from those. Margins of error are shown where they matter.

Population
35k
±808 · top 10% nationally
Median household income
$91,731
US median $70,109 · top 25%
Median home value
$469,500
US median $207,500 · top 25%
Median age
38.6
US median 42 years
Population density
613/mi²
74th pctile most dense
Land area
56.817 mi²
plus 0.965 mi² water

Location

Where 97304 is

45.006596, -123.111691 · Census ZCTA internal pointOpen larger map →
Coordinates45.006596, -123.111691
Time zoneAmerica/Los_Angeles
CountyPolk County
StateOregon (OR)
Land area56.817 mi²
Coordinate sourceCensus ZCTA internal point

Local time

America/Los_Angeles

—:—:—

Current weather

Live from the National Weather Service

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Distance to major cities

Straight-line, computed from coordinates

Seattle, WA183.4 mi
San Francisco, CA500.9 mi
Los Angeles, CA799.7 mi
San Diego, CA906.9 mi

People

Who lives in 97304

34,846 residents in 13,784 households, averaging 2.53 people per household. The largest age group is under 18 at 23.7% of residents.

Age distribution

Share of residents by age band

Under 1823.7%
18-246.6%
25-3413.0%
35-4414.3%
45-5411.9%
55-6411.1%
65+19.4%

Households

Composition and size

Total households13,784
Average household size2.53
Family households69.1%
Living alone24.9%
Median age38.6 years
Households with internet95.1%

Race & ethnicity

Census race categories. Hispanic or Latino origin is asked separately and overlaps these groups.

White80.4%
Black0.8%
Asian3.5%
Native American0.7%
Pacific Islander0.7%
Other4.2%
Two or more9.6%
Hispanic / Latino12.7%

Income & work

What people earn in 97304

The median household here earns $91,731 a year, above the US median of $70,109, which puts 97304 ahead of 77% of American ZIP codes. 9.6% of residents live below the poverty line.

Compared to the US

This ZIP against the national median

Median household income$91,731
LowestHighest
Higher than 77% of all US ZIP codes.
Median household income$91,731 ±$6,833
Per capita income$47,341
Poverty rate9.6%
Unemployment rate5.4%
Labor force participation59.4%

Household income distribution

Share of households in each bracket

<$25k12.2%
$25-50k13.7%
$50-75k14.2%
$75-100k12.9%
$100-150k18.0%
$150-200k14.0%
$200k+15.0%

Educational attainment among residents 25 and older: 39.4% hold a bachelor's degree or higher, 92.7% finished high school.

Housing

Homes and rent in 97304

A typical home is valued at $469,500, and median rent runs $1,441 a month. This is an owner-majority area — 64.7% of occupied homes are owned, and the typical building went up in 1988.

Costs

Typical values

Median home value$469,500
Median gross rent$1,441/mo
Median year built1988
Housing units14,547
Vacancy rate5.2%

Own vs. rent

Of 13,784 occupied units

Owner-occupied64.7%
Renter-occupied35.3%
Owner households8,922
Renter households4,862

Building types

Units by structure size

Single family74.5%
2-4 units7.3%
5-19 units11.3%
20+ units6.9%

Getting to work

How 97304 commutes

65.9% of workers drove alone, and the average one-way trip takes 26.7 minutes. 21.7% work from home.

Mode of transport

Workers 16 and older

Drove alone65.9%
Carpooled8.0%
Public transit0.9%
Walked1.6%
Bike0.3%
Worked from home21.7%

Travel time

Mean commute 26.7 minutes

<10 min11.1%
10-1935.5%
20-2923.7%
30-4414.7%
45-595.6%
60+9.4%

Overview

Understanding ZIP code 97304

ZIP code 97304 is assigned to Salem, OR, and falls within Polk County. Like every US postal code, it began as a mail-routing device rather than a geographic boundary — the US Postal Service groups delivery routes under a single code so carriers and sorting equipment can process mail efficiently. Today it also serves as a practical shorthand for the area itself: roughly 34,846 people live inside it.

At 613 residents per square mile spread over 56.817 square miles, 97304 reads as a small-town area. It is a populous postal code, and density shapes almost everything else on this page — how people get to work, whether they own or rent, and what housing costs.

Household earnings run above the national median. At $91,731, 97304 sits comfortably in the upper half, ahead of 77% of them. The US median for comparison is $70,109. Bear in mind that median income describes the midpoint household, not the average — it is not pulled upward by a handful of very high earners the way a mean would be.

Living here

What life in Salem looks like

Housing in 97304 costs well above the national median. A typical home is valued at $469,500 against a US median of $207,500, and median gross rent runs $1,441 a month. The split between owning and renting is fairly even at 64.7% owner-occupied, which tends to indicate a mix of housing types rather than one dominant form.

The building stock is dominated by detached single-family houses, which account for 74.5% of housing units here. The median construction year is 1988, making the housing here from the later twentieth century.

The population skews broadly in line with the national age profile, with a median age of 38.6 against 42 nationally. The average household holds 2.53 people, and 69.1% are family households.

Getting to work takes 26.7 minutes on average one way. The dominant mode is drove alone at 65.9% of workers, while 21.7% work from home. Commute patterns are one of the better proxies for how a place actually functions day to day.

Where to stay

Where to stay in Salem, OR

Salem is a smaller community, so options inside 97304 may be limited to a handful of independent inns, motels or bed-and-breakfast properties. Travellers often widen the search to the surrounding area, where the choice is greater and prices are usually competitive.

Median rent in 97304 is $1,441 a month, which sits in the middle of the national range; accommodation pricing locally tends to be similarly mid-market. For reference, Seattle, WA is about 183.4 miles away in a straight line, which is worth factoring in if you are comparing a stay here against one closer to the city centre.

Availability and pricing change constantly, so the live search below will give you a more accurate picture than any figure we could publish here. It opens results for this area on Booking.com.

Book a Hotel →

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Practical uses

What ZIP code 97304 is used for

Beyond addressing mail, 97304 does a lot of quiet administrative work. Retailers use it to calculate shipping and sales tax at checkout. Insurers use it to set premiums, since risk profiles vary geographically. Employers and marketers use it to define service areas. Government agencies use it to route benefits and organise reporting. If you have ever been asked for a postal code by a form that clearly does not intend to send you anything, this is why.

For anyone weighing a move, 97304 offers a compact profile of Salem: 34,846 residents, a median household income of $91,731, 39.4% of adults holding a bachelor's degree or higher, and an unemployment rate of 5.4%. A handful of figures like these answer more relocation questions than most neighbourhood guides do.

One caution worth repeating: a postal code is not a neighbourhood. 97304 may cover parts of several distinct areas, and a single neighbourhood in Salem may be split across more than one code. Boundaries also shift as USPS adjusts delivery routes. Treat the figures here as describing a delivery area, which is what they actually measure.

Nearby

ZIP codes near 97304

The eight closest postal codes by centroid distance, each with its own full profile. You can also browse every Oregon ZIP code or use the ZIP Express Lookup to search by city, county or time zone.

Other ZIP codes in Salem

Salem is served by 14 postal codes.

More in Polk County

Look up another

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Questions

Common questions about 97304

What city is ZIP code 97304 in?
97304 serves Salem, Oregon, in Polk County, United States.
What is the population of 97304?
About 34,846 people live in ZIP code 97304, according to the US Census Bureau's 2019–2023 American Community Survey 5-Year Estimates. The margin of error on that figure is ±808. That works out to roughly 613 people per square mile.
What is the average income in 97304?
The median household income in 97304 is $91,731 per year, compared with a US median of $70,109. Per capita income is $47,341. Median income is more representative than an average because it isn't skewed by a small number of very high earners.
How expensive is housing in 97304?
The median home value is $469,500 and median gross rent is $1,441 a month. 64.7% of occupied homes are owner-occupied.
Is 97304 a good place to live?
That depends on what you're looking for, but here are the facts: 39.4% of adults hold a bachelor's degree or higher, the unemployment rate is 5.4%, and the median age is 38.6. The average commute is 26.7 minutes. We publish the numbers and let you weigh them.
What time zone is 97304 in?
97304 observes Pacific Time (America/Los_Angeles). This zone observes daylight saving time.
How big is ZIP code 97304?
ZIP code 97304 covers 56.817 square miles of land plus 0.965 square miles of water, per the US Census Bureau's 2023 Gazetteer files.
Is 97304 urban, suburban or rural?
By population density, 97304 reads as a small-town area. It holds 613 people per square mile across 56.817 square miles of land. For reference, densities above 10,000 per square mile generally indicate an urban core, 1,000–3,000 is typically suburban, and under 200 is rural. These are rules of thumb rather than official designations — the Census Bureau classifies urban and rural areas by census block, not by ZIP code.
How much is rent in 97304?
Median gross rent in 97304 is $1,441 a month, according to the American Community Survey. Gross rent includes contract rent plus the estimated cost of utilities and fuels, so it is closer to what a tenant actually pays than a headline rent figure. Of 13,784 occupied homes here, 4,862 are rented.
What is the commute like from 97304?
The average one-way commute from 97304 takes about 26.7 minutes. The most common way to travel is drove alone, used by 65.9% of workers aged 16 and over. Commute figures cover people who were employed and working outside the home during the survey period.
How many people work in 97304?
About 15,528 residents of 97304 are employed. Labor force participation stands at 59.4% and the unemployment rate is 5.4%. Note this counts residents by where they live, not by where they work — a ZIP with many offices can have far more jobs than employed residents.
Where should I stay when visiting 97304?
Accommodation in and around Salem, OR ranges with the character of the area. See the 'Where to stay' section on this page for local context, and use the live search there for current availability and pricing.
Does 97304 cover more than one city or county?
This page lists Salem as the primary place and Polk County as the county. ZIP codes follow mail delivery routes rather than municipal or county lines, so a single code can straddle boundaries, and USPS also recognises alternate acceptable city names for many codes. If you need the definitive answer for a specific street address, the USPS ZIP Code Lookup is the authority.
Can ZIP code 97304 change?
Yes. USPS adjusts ZIP codes as delivery volumes shift — codes are occasionally split, merged, retired or newly created, and boundaries move more often than most people assume. The Census Bureau's ZCTA definitions, which underpin the demographic figures on this page, are redrawn only once a decade, so the two can drift apart between censuses.

Methodology

Where this data comes from

  • Postal geography — GeoNames open postal code database (CC BY 4.0), cross-checked against the US Census Gazetteer.
  • Demographics, income, housing, commute — US Census Bureau, American Community Survey 2019–2023 5-Year Estimates, ZIP Code Tabulation Area 97304. Tables B01001, B01002, B01003, B02001, B03003, B08301, B08303, B11001, B15003, B17001, B19001, B19013, B19301, B23025, B25002, B25003, B25024, B25035, B25064, B25077, B28002.
  • Land and water area — US Census Bureau 2023 Gazetteer Files.
  • Weather — NOAA National Weather Service, fetched live in your browser.
  • Map — OpenStreetMap contributors (ODbL).
On accuracy. ACS figures are survey estimates, not counts. The margin of error shown alongside the population figure means the true value has a 90% chance of falling in that range. For small ZIP codes the error can be large relative to the estimate — treat the direction as more reliable than the exact number. This page reports data for ZCTA 97304, the Census approximation of the USPS delivery area.